Your Privacy Matters to Us

Personal Data You Provide:

• Name, email address, and message when you contact us through our contact form
• Phone number if you provide it during consultation calls
• Company information and project details when requesting quotes
• Payment information when engaging our services (processed securely by third parties)

Usage Data:

• IP address and browser information
• Pages visited and time spent on our website
• Referral sources and search terms used to find us
• Device information and screen resolution

We use your personal data to:

• Respond to your inquiries and provide customer support
• Deliver our technology services and manage client relationships
• Send relevant marketing communications (with your consent)
• Improve our website and services based on usage analytics
• Comply with legal obligations and protect our business interests

Legal Basis: We process your data based on legitimate business interests, your consent, or to fulfill contractual obligations.

We may share your data with trusted third-party service providers:

• Email service providers (e.g., Google Workspace) for communication
• Analytics tools (e.g., Google Analytics) to understand website usage
• Payment processors (e.g., Stripe) for secure transaction handling
• Cloud hosting providers (e.g., Vercel, AWS) for website and data storage
• CRM systems for managing client relationships

We never sell your personal data to third parties.

Your data may be processed by UK-based or EU-based service providers. When data is transferred outside the UK/EU, we ensure adequate safeguards are in place, including:

• Standard Contractual Clauses approved by the European Commission
• Adequacy decisions for countries with equivalent data protection laws
• Certification schemes and codes of conduct

We retain your personal data for different periods depending on the purpose:

• Contact form inquiries: Up to 2 years unless you request earlier deletion
• Client project data: For the duration of the project plus 7 years for legal compliance
• Marketing communications: Until you unsubscribe or withdraw consent
• Website analytics: Up to 26 months (Google Analytics default)

Under UK GDPR, you have the right to:

• Access: Request a copy of the personal data we hold about you
• Rectification: Correct inaccurate or incomplete personal data
• Erasure: Request deletion of your personal data in certain circumstances
• Restriction: Limit how we process your personal data
• Portability: Receive your data in a structured, machine-readable format
• Object: Object to processing based on legitimate interests
• Withdraw consent: Where processing is based on your consent

To exercise these rights, contact us at privacy@sparrowtheme.co.uk. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

We use cookies and similar technologies to enhance your browsing experience. For detailed information about our cookie usage, please see our Cookie Policy. You can manage your cookie preferences or opt out at any time through your browser settings or our cookie banner.

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. When we make significant changes, we'll notify you by updating the "Last Updated" date at the top of this policy. We encourage you to review this policy periodically.